Do You Have a Content Plan for Your Software Solution?
Does Your Content Fail to Impress Your Hospitality Industry Prospects?
You made a marketing plan for your software offering.
And you know exactly what you want to tell your prospects in the hospitality industry.
I hate to roll out one of those dusty cliches ‘Failing to plan is planning to fail.’
NO. I don’t apologize.
Sun Tzu, the Chinese general and military strategist wrote ‘Every battle is won before it is fought.’ We can make that ‘Every marketing battle…”
You need a repository of ‘key’ messages, from which you can write all the content related to your product…video scripts, website pages, email campaigns, e-zine articles and blog posts, landing pages, and more!
What happens when you make marketing messages on the fly?
You know it takes several touchpoints for someone to commit. What if each piece of content is written without an overall plan? Those prospects can get multiple variations of your intended message.
Why does this happen? Because you, like all marketing people, are busy. You always have something new to consider. Your repository provides an ideal foundation for those unexpected marketing ‘opportunities’ that you need tomorrow.
Your repository of key messages can go a long way to prevent those scattered and disjointed messages throughout a marketing campaign.
The best time to create such a repository is at the beginning of the campaign, before a copywriter crafts that content.
According to Casey Demchek, ‘A Key Message Copy Platform is a comprehensive document (usually 12 to 15 pages) that contains all the relevant marketing messages and selling statements about a product. Its purpose is to serve as the “master messaging document” for that product.’
I know… you already published content.
That’s ok. because NOW represents the next best time to get your plan in place.
And you can start with…
The Key Message Audit.
Essentially, we’ll line up the content associated with your marketing campaign to determine if your used consistent messaging from start to finish or your messages waffled around.
Waffles might be great for breakfast but will put your campaign to bed.
The Key Message Audit will tell you if your messages are clear, focused and engaging to your audience… or not.
Here’s how The Key Message Audit works:
Download the guide and templates for your audit. Fill in the requested background information and URL addresses for your content
I analyze the messages in your selected content. I’ll apply my 50-point checklist.
I’ll deliver your results including:
Key Message Audit Report: This detailed document includes The key messages that you tell your hospitality industry prospects.
The specific market that would take the Call to Action.
The overall voice and tone of the content
The business value of the content
The human value of the content
How the product works, according to the content
The overall Unique Selling Proposition and product positioning
The use of testimonials
Objections that the content attempts to overcome
Walk-through Video: I’ll take you through the Report so you can be absolutely clear on what it means and what to do next, and why.
Q&A Call: We’ll set aside about 30 minutes to any remaining questions you have about the Key Message Audit and make sure you have clarity on what to do next.
Work with me further: If you want my help to create an up-to-date Key Message Platform, you have a priority slot for my time. Since I know your funnel, I can get to work on it right away.
I guarantee you will have straightforward, actionable steps you can use right away. So you can get more leads from your content.
Priced at $1500. Pay $750 today to ensure your spot.